Microgaming’s agreement with the Playboy brand has led to the much anticipated launch of the Playboy branded slots game. The game has been envisioned to emulate in some part the lifestyle associated with the Playboy brand, with the look of the game and its feel designed to immerse the player in the brand and its essence.
Gameplay
The slots game is, true to the spirit of Playboy, based on Microgaming’s 243 ways to win platform, one of the most popular formats of slots games today. The biggest draw of the game is the large number of free spins it offers as a bonus, triggered by getting three or more scatter symbols – shaped like the Playboy bunny – on the 5 reels.
When you get three or more Playboy symbols on a spin, you are granted ten free spins, each with a 5x multiplier. The bonus features of the game are especially attractive because the free spins are delivered by Playboy playmate Kim, enticing you to explore the Playboy mansion. The more free spins you receive, the deeper you explore the mansion. The deeper you go, the more playmates you encounter, each of whom provide progressively greater rewards, with Playboy playmate Jillian handing out the largest bonus of 25 free spins and a wild night feature.
Features
The game has been highly popular in all its formats, be it download, quickfire, or instant play, ever since it went live. The 243 ways to win format, though not
a conventional slots format, gives the players a lot of reasons to keep playing, if the images and brand association do not convince them in the first place.
The game is set to a glossy black and silver color palette with much of the game’s imagery being hand painted to give a classy look. No Playboy association would be complete without provocative imagery of women. Though the images here are toned down in order to appeal to a wide audience, they well reflect the playboy brand. The music and sound effects are also faithfully in tune with the spirit of Playboy.
Playboy speaks
The Playboy brand has a huge worldwide following, with over 21 million visitors to its website as well as over 8 million fans on Facebook, and is an instantly recognizable brand. Microgaming has developed the game after a licensing agreement with the Playboy brand, the second Playboy licensing associated with gaming in the recent past, with the first one being the Playboy Live Dealer.
The Playboy Live Dealer was the world’s live dealer studio attached to a brand. Playboy representatives feel that the addition of the slots game is another way for Playboy fans as well as gaming fans to connect with the brand. Reps praised the game, considering it to be in line with the exuberance with which the Playboy name is associated. Playboy is confident that the Playboy online slots, combined with the Playboy Live dealer, is a world class gaming experience that players all over the world are likely to enjoy.